The next stage of growth demands depth
That’s why we created Anchor, a 3–4 month partnership designed to help you evolve with intention.
Together, we refine your positioning, deepen your story, and rebuild your brand from the inside out, so it reflects the scale, ambition, and culture of where you’re going next.
Together, we refine your positioning, deepen your story, and rebuild your brand from the inside out, so it reflects the scale, ambition, and culture of where you’re going next.
Anchor your next stage of growth with strategy, design, and culture that last.
Anchor is where growth meets grounding, refining what your brand stands for, strengthening how it shows up, and ensuring every element moves in the same direction.
Why companies choose Anchor
Grow with intention
Turn your progress and product into a brand that fits who you’ve become.
Build your next chapter
Sharpen your story, and align your team around a clear, compelling direction.
Strengthen what’s within
Beyond visuals, we help shape the culture and systems that make your brand unmistakably human.
Inspire confidence
From investors to customers to your team, we build authority and trust at every touchpoint.
Align vision with execution
Bring clarity across teams, and make your design systems scale seamlessly.
Build a brand that endures
We build a timeless identity and culture that evolves with you.
Paul's a branding rockstar! His exceptional creativity and meticulous attention to detail brought Munch's brand essence to life. He grasped Munch's vision from the get-go, translating it into a unique identity that perfectly captures our essence. His responsiveness, professionalism, and out-of-the-box thinking wowed us. We're thrilled and highly recommend Paul!
Dan - Co-founder, Munch
Here’s what you’ll get
Anchor is designed for brands that have outgrown their early identities and are ready to evolve with purpose.
Across 3–4 months, we’ll refine your story, evolve your identity, and strengthen your internal culture, turning clarity into confidence across your company.
Every element will be designed to last — thoughtful, strategic, and aligned with the business you’re becoming.
Every element will be designed to last — thoughtful, strategic, and aligned with the business you’re becoming.
Brand Strategy & Culture
We start by going inward, uncovering what your brand truly stands for and what guides the next chapter.
Through deep discovery and collaborative workshops, we refine your positioning, voice, and purpose, shaping a culture and strategy that your team and customers can rally behind.
Through deep discovery and collaborative workshops, we refine your positioning, voice, and purpose, shaping a culture and strategy that your team and customers can rally behind.
DELIVERABLES INCLUDE
Brand strategy & positioning
Brand story
Core values & behaviours
Verbal identity
Culture framework
Messaging framework
Brand Identity
Your brand identity becomes the vessel for your story, expressive, confident, and built for scale.
We evolve or rebuild your visual system to match your ambition, ensuring every element — from logo to motion — communicates the credibility and confidence of a company on the rise.
We evolve or rebuild your visual system to match your ambition, ensuring every element — from logo to motion — communicates the credibility and confidence of a company on the rise.
DELIVERABLES INCLUDE
Logo system
Colour and type systems
Visual & motion system
Photography direction
Social media templates
Comprehensive brand collateral
Brand Guidelines
Your new identity is delivered with a comprehensive brand guideline (digital or PDF).
We’ll also host a brand onboarding workshop to walk your team through the system, ensuring everyone knows how to use it.
And after launch, we stay close, offering post-project support to help you navigate any early challenges as your brand takes off.
We’ll also host a brand onboarding workshop to walk your team through the system, ensuring everyone knows how to use it.
And after launch, we stay close, offering post-project support to help you navigate any early challenges as your brand takes off.
DELIVERABLES INCLUDE
Brand guideline (digital/PDF)
Scalable design system
Messaging & voice rules
Internal launch plan
Brand support
Post project guidance
Need more proof?
Trusted by founders and teams we’ve worked with.
We love our new brand identity and website! Paul Kelly completely revamped our look, injecting it with fresh energy. We're excited to explore what he's created. From the start, Paul understood our needs and impressed us with his expertise. He made branding fun and collaborative. A pleasure to work with – responsive, committed, and personable – Paul delivered on all our requests.
Pete
Founder, Leaky Paywall
Working with Paul has been a great experience. He’s one of those designers whose creativity never comes at the expense of clear, thoughtful communication. He’s creative, reliable, and communicates clearly. Beyond the work, Paul’s just a genuinely great person to collaborate with, friendly, communicative, and uncompromising when it comes to visual appeal and excellence. I’d absolutely recommend him to anyone looking for a truly exceptional brand designer.
Joshua
Co-Founder, Intasect
Paul Kelly did a great job capturing and interpreting our company's vision. He created an identity that speaks volumes about what the company does. We always felt heard and valued, with our input seamlessly integrated into the final design. His meticulous attention to detail ensured that every element resonated with our brand essence, from the colour palette to the typography.
Adesiji
Founder, 4E Logistik
We love our new brand identity and website! Paul Kelly completely revamped our look, injecting it with fresh energy. We're excited to explore what he's created. From the start, Paul understood our needs and impressed us with his expertise. He made branding fun and collaborative. A pleasure to work with – responsive, committed, and personable – Paul delivered on all our requests.
Pete
Founder, Leaky Paywall
I've had the pleasure of working with Paul Kelly on two projects, and I'm consistently impressed by his creativity and attention to detail. He brings a rare intelligence to his craft. I’m also fascinated by his creativity, timeliness, and infectious enthusiasm that truly set him apart. Working with him was a joy, and his presentations were always spot-on. I can't recommend him enough.
Stefan
CEO, Co-Founder, Vibrate Warsaw
Paul's a branding rockstar! His exceptional creativity and meticulous attention to detail brought Munch's brand essence to life. He grasped Munch's vision from the get-go, translating it into a unique identity that perfectly captures our essence. His responsiveness, professionalism, and out-of-the-box thinking wowed us. We're thrilled and highly recommend Paul!
Dan
Co-founder, Munch