Brand diagnosis for founders

A focused session to uncover what’s working in your brand, what’s getting in the way, and where your next steps could be.

Book your audit

(8 Spots Available)

Why Founders need This

Impressions matter—first or continuous. Every interaction shapes how people perceive your capability and your credibility.

You’ve built something valuable, but if your brand doesn’t communicate that clearly and consistently, it can quietly limit your growth.
The right brand doesn’t just look the part, it translates your vision into trust, belief, and momentum. We identify signals (visual, verbal, cultural and personal) that may be holding you back, and explore how to align them with your ambition.

The Challenge

As your company evolves, your brand often stays stuck in an earlier chapter. The story, visuals, and signals that once worked stop matching your momentum. This session helps you find those gaps and align your brand with where you’re truly headed.

What we'll actually cover

60 minutes. 4 focus areas. Real solutions.

You'll leave with:
A screen recording of our session
Specific action items ranked by impact
Clarity on what to fix first
Book your audit

(8 Spots Available)

01
Your visual brand audit
We’ll take a look at what’s working, what’s not, and the subtle design or messaging choices shaping how people perceive your brand. Think of it as holding up a mirror, so you can see your brand the way your audience does.
02
How You Show Up
From your website to your pitch calls to your LinkedIn, does everything tell the same story, or does it feel like three different people built it? We’ll help you close that gap so every touchpoint feels consistent and confident.
03
The culture signal
Your brand doesn’t just speak to the outside world; it shapes how your team feels on the inside. We’ll look at what you value, and how that influences the culture you’re building every day.
04
You, the Founder
People buy into people before they buy into products. We’ll look at how your personal presence supports (or maybe overshadows) your brand, and find ways to bring the two closer together.
You'll leave with:
A screen recording of our session
Specific action items ranked by impact
Clarity on what to fix first
Book your audit

(8 Spots Available)

Who you are talking to

Meet Paul Kelly

I am the founder of Glyn Studio. Six years of working with founders has shown me the same pattern again and again: great products paired with brands that undersell them. My approach is candid, visual, and focused on what’s happening now, without lengthy theory or drawn-out timelines.

Why am I offering free sessions?

As my studio grows, I’m creating value first. These conversations help founders get clarity on their brand challenges, and give me insight into the patterns and pitfalls startups face.

This session is perfect for you if you're

Fundraising and unsure your brand reflect your ambition
Building your profile but unsure how your founder brand fits in
Trying to define what your brand stands for, and how that translates into everyday culture?
Struggling to attract or keep people who truly fit your culture
Repositioning your company and need the messaging to match
Post-raise and ready to level up from "startup scrappy" to "serious company"

How it works

01
Before the session
Reserve your 60-minute slot and complete a short prep form. It takes 15–20 minutes and helps us cut straight to what matters—what’s not working, what you’ve tried, and where you want to be.
02
During the session
Show up with your key brand materials—site, deck, assets. We’ll go through them together and get specific about what’s holding you back.
03
Permission to record
I’ll record the sessions and you’ll get a copy. I’ll occasionally share lessons or clips from these sessions on Glyn’s pages, but your privacy comes first. Anything you want anonymised stays protected.
04
After the session
I’ll check in after 30 & 60 days to see what you’ve applied, and what results you’re seeing.

Why founders choose this

We love our new brand identity and website! Paul Kelly completely revamped our look, injecting it with fresh energy. We're excited to explore what he's created. From the start, Paul understood our needs and impressed us with his expertise. He made branding fun and collaborative. A pleasure to work with – responsive, committed, and personable – Paul delivered on all our requests.
Pete
Founder, Leaky Paywall
I've had the pleasure of working with Paul Kelly on two projects, and I'm consistently impressed by his creativity and attention to detail. He brings a rare intelligence to his craft. I’m also fascinated by his creativity, timeliness, and infectious enthusiasm that truly set him apart. Working with him was a joy, and his presentations were always spot-on. I can't recommend him enough.
Stefan
CEO, Co-Founder, Vibrate Warsaw
Paul's a branding rockstar! His exceptional creativity and meticulous attention to detail brought Munch's brand essence to life. He grasped Munch's vision from the get-go, translating it into a unique identity that perfectly captures our essence. His responsiveness, professionalism, and out-of-the-box thinking wowed us. We're thrilled and highly recommend Paul!
Dan
Co-founder, Munch
We love our new brand identity and website! Paul Kelly completely revamped our look, injecting it with fresh energy. We're excited to explore what he's created. From the start, Paul understood our needs and impressed us with his expertise. He made branding fun and collaborative. A pleasure to work with – responsive, committed, and personable – Paul delivered on all our requests.
Pete
Founder, Leaky Paywall
I've had the pleasure of working with Paul Kelly on two projects, and I'm consistently impressed by his creativity and attention to detail. He brings a rare intelligence to his craft. I’m also fascinated by his creativity, timeliness, and infectious enthusiasm that truly set him apart. Working with him was a joy, and his presentations were always spot-on. I can't recommend him enough.
Stefan
CEO, Co-Founder, Vibrate Warsaw
Paul's a branding rockstar! His exceptional creativity and meticulous attention to detail brought Munch's brand essence to life. He grasped Munch's vision from the get-go, translating it into a unique identity that perfectly captures our essence. His responsiveness, professionalism, and out-of-the-box thinking wowed us. We're thrilled and highly recommend Paul!
Dan
Co-founder, Munch