Agora

Where the world meets to work
Project Type
Brand Identity
Industry
Workspace
Year
2025

The modern workforce doesn't recognize borders. A designer might start their day in Lagos, collaborate with a team in Lisbon, and deliver to clients in Bali. Yet workspace solutions remained frustratingly local—until Agora changed the equation.

Starting in Portugal's thriving startup ecosystem, Agora quickly realized its vision extended far beyond Lisbon. Within months of launch, demand emerged from unexpected corners: digital nomads in Mauritius seeking premium workspaces, Fintech entrepreneurs in Malta needing collaborative environments, tech startups in Nigeria requiring flexible solutions, and creative agencies in Indonesia looking for inspiring spaces.

Today, Agora operates across five countries, proving that great workspace experiences translate across cultures. We helped them build a brand that could scale globally while maintaining local relevance.

From strategic positioning to website design, we created a system that positions Agora as the premium choice for modern professionals.

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What we did

Strategy | Brand Identity Design

Motion Design | Deck Design

Iconography | Website Design

Website Development

Team
Paul Kelly

Creative Direction | Brand Design

Tunbosun Tobiloba

Motion Design

Teslim Abu

Motion Design

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The idea

The future of work isn't just remote, it's truly global. Agora represents the workspace as a universal language, where a startup founder in Mauritius can work with the same tools, aesthetic, and experience as their counterpart in Malta or Indonesia.

This isn't about creating identical spaces, it's about creating consistent excellence that adapts to local contexts. Whether you're navigating Nigeria's Fintech boom, Malta's blockchain sector, Indonesia's creative economy, or Mauritius's offshore services industry, Agora provides the familiar foundation that lets you focus on what matters: your work.

The brand

Future-forward foundation

We anchored Agora's visual identity in 2025's Pantone Color of the Year, ensuring the brand would feel current from launch. But color alone doesn't create differentiation. The full palette balances innovation with warmth, reflecting Agora's mission to be both cutting-edge and genuinely welcoming.

The type system strikes a careful balance: sophisticated enough for enterprise clients, approachable enough for freelancers. The typographic choice reinforces Agora's positioning as premium without being pretentious, essential for a brand serving everyone from students to scaling startups.

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Physical Expression

Merch that stays on you

Agora's merchandise needed to transcend typical corporate swag. We designed pieces that members would genuinely want to wear—bold, dynamic designs that reflect Agora's vibrant culture while maintaining sophistication. The goal was creating brand ambassadors, not walking billboards.

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The system

Global communication system

Clear and effective communication is essential for any brand with a strong message, and it becomes critical when operating across five countries. We designed a comprehensive communication system spanning both digital and out-of-home channels. Five interconnected billboard layouts provide flexible messaging that scales effortlessly across different formats and cultural contexts, while digital templates ensure consistent social media presence from Portugal to Nigeria.

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The experience

Digital experience that converts

The website serves as an important conversion tool for Agora, designed to make workspace exploration intuitive and membership benefits crystal clear. Every design decision—from typography and navigation to layout and interaction—creates a seamless, welcoming experience that mirrors the physical spaces themselves.

The pitch deck extends the brand system into investor relations, presenting Agora's vision and market opportunity with the same sophistication and clarity that defines the member experience. Clean design and strategic information architecture help investors quickly understand both the business model and growth potential.

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Every business has untapped potential. Design can be your competitive advantage waiting to be unlocked. We partner with businesses to create brands and digital experiences that look exceptional while driving real business results. Ready to explore what's possible?
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