Exclusive offer for Leaky Paywall readers

The Editorial Brand Audit

$1,500
one-time
Book your audit

(6 Spots Available)

Spots are limited. Tell us Leaky Paywall sent you.

Why Founders need This

Impressions matter—first or continuous. Every interaction shapes how people perceive your capability and your credibility.

You’ve built something valuable, but if your brand doesn’t communicate that clearly and consistently, it can quietly limit your growth.
The right brand doesn’t just look the part, it translates your vision into trust, belief, and momentum. We identify signals (visual, verbal, cultural and personal) that may be holding you back, and explore how to align them with your ambition.

The problems we see

Your publication has a strong voice but your brand looks inconsistent across print, digital, and social.
You're approaching advertisers or brand partners, but your media kit doesn't reflect the quality of what you produce.
Your brand has evolved organically over time, and no longer feels intentional.
You're launching a newsletter, event, or digital extension that needs to feel cohesive with the main brand.

Your publication deserves a brand
as strong as your editorial voice

Most media brands invest everything in content, and let their visual identity drift. We help publishers fix that, without losing what makes them distinctive.

Book your audit

(6 Spots left)

If you work with us within 60 days of your audit, this amount gets credited to the final price of your engagement with us.

What we'll cover

60 minutes. 4 focus areas.

01
Your visual brand audit
We'll look at what's working, what's quietly undermining you, and the design choices shaping how readers and partners perceive you before they've read a word. Think of it as holding up a mirror, so you can see your brand the way your audience does.
02
How you show up across channels
From your website to your media kit to your social presence, does everything tell the same story, or does it feel like three different people built it? We'll identify where the gaps are and what it would take to close them.
03
Your advertiser and partner appeal
Your editorial credibility is real. But does your brand communicate that credibility to the people writing cheques? We'll look at how your publication presents itself to potential advertisers, sponsors, and distribution partners, and what's getting in the way of the relationships you want.
04
Where your brand needs to go next
Whether you're launching a newsletter, expanding into events, or building a digital product, your brand needs room to grow with you. We'll look at whether your current identity can stretch, and where it might hold you back.

Selected works

View all
Project Image

Agora

Workspace
Where the world meets to work
Project Image

Agora

Workspace
Where the world meets to work
Project Image

Syncplify

Tech
Built to protect what matters
Project Image

Syncplify

Tech
Built to protect what matters
Project Image

Leaky Paywall

Tech
Building connections with casual readers
Project Image

Leaky Paywall

Tech
Building connections with casual readers
Project Image

Hang

Tech
Building social connections
Project Image

Hang

Tech
Building social connections

About Glyn

Glyn is a brand studio working at the intersection of technology, culture, and performance. We don't design just for the moment, we design for where a business is going, building brands with the flexibility to evolve as the company does. Our clients are founders and operators who take their brand seriously and want a studio that thinks as hard as they do.

Hear from other founders who choose us

We love our new brand identity and website! Glyn completely revamped our look, injecting it with fresh energy. We're excited to explore what he's created. From the start, Glyn understood our needs and impressed us with his expertise. They made branding fun and collaborative. A pleasure to work with Glyn and I highly recommend them.
Pete
Founder, Leaky Paywall
I've had the pleasure of working with Glyn on two projects, and I'm consistently impressed by their creativity and attention to detail. They bring a rare intelligence to their craft. Working with them was a joy, and their presentations were always spot-on. I can't recommend them enough.
Stefan
CEO, Co-Founder, Vibrate Warsaw
We love our new brand identity and website! Paul Kelly completely revamped our look, injecting it with fresh energy. We're excited to explore what he's created. From the start, Paul understood our needs and impressed us with his expertise. He made branding fun and collaborative. A pleasure to work with – responsive, committed, and personable – Paul delivered on all our requests.
Pete
Founder, Leaky Paywall
I've had the pleasure of working with Paul Kelly on two projects, and I'm consistently impressed by his creativity and attention to detail. He brings a rare intelligence to his craft. I’m also fascinated by his creativity, timeliness, and infectious enthusiasm that truly set him apart. Working with him was a joy, and his presentations were always spot-on. I can't recommend him enough.
Stefan
CEO, Co-Founder, Vibrate Warsaw
Paul's a branding rockstar! His exceptional creativity and meticulous attention to detail brought Munch's brand essence to life. He grasped Munch's vision from the get-go, translating it into a unique identity that perfectly captures our essence. His responsiveness, professionalism, and out-of-the-box thinking wowed us. We're thrilled and highly recommend Paul!
Dan
Co-founder, Munch
Ready to stop having your brand hold you back?
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